Katy Raines

Katy is regarded as one of the UK’s leading consultants on audience-centred strategy for cultural organisations. She has developed and led research and audience strategy for large and middle scale organisations throughout the UK and Europe.

During Covid-19 she developed and delivered the UK’s largest collaborative dataset of cultural attenders’ attitudes to returning to events, including After-The- Interval, and Missing Audiences involving over 800 organisations – capturing over ½ million responses from attenders, for which Indigo won several awards, and Katy won a national award for Outstanding Leadership (Covid Response Awards).

Since then she has led Indigo’s growth to become the sector’s leading audience insight consultancy, launching Indigo Share in 2023. Indigo’s collaborative research approach has delivered sector-wide research on sustainability (Act Green) and first time attenders (Tomorrow’s Audience), as well as UK-wide benchmarks on audience experience via a large cohort of participating organisations.

Guest speaker as part of the Discover Creative Careers Programme.