What does a career in PR actually involve? Join Sarah Scholefield, CEO of the Accordience Group and former CEO of Grayling UK & Ireland, for an exciting insight into the fast-moving world of public relations and communications. From working with global brands like Nike, British Airways, and PayPal to managing major campaigns, brand reputation, and crisis communications, Sarah will share what it takes to succeed in the industry. Students will discover the creativity, confidence, and communication skills behind PR, along with career tips and real stories from an international career working across the UK and Asia. Perfect for anyone interested in media, marketing, business, or storytelling ✨🎤