On-Demand With Rufus Radcliffe, Managing Director - Streaming, Interactive & Data

How The Way We View TV Has Changed

KS / S4-6

Rufus Radcliffe has worked in the TV industry for many years and has been at the forefront of its development, particularly when looking at On Demand services. His responsibilities include all of ITV’s direct-to-consumer activities, including interactive, gaming, live events, merchandise, and all of ITV’s digital products including ITV Hub and ITV Hub+. In this broadcast, we hear about his career and how the industry has changed over the years.