Pedro Pina

Currently leading YouTube across Europe, Middle East and Africa, Pedro is a senior executive at Google with a successful track record in the creative, media and marketing industries. An expert practitioner from all angles -  as brand owner, as advertising developer or as digital platform, with the last 10 years involved in steering major brands into the digital and AI-enabled space.   With nearly three decades of living and working abroad, Pedro has strong credentials managing organizations across diverse cultures and regions. He’s also known for building high-performing teams. His emotional intelligence, strategic vision, and hands-on approach make him a highly effective executive.  Both at work and in a personal capacity, Pedro is known for being a champion of Diversity, Equity and inclusion, championing some of the most transformational programs implemented at Google. He’s a Board Member at Outright International and a member of the V&A Museum’s Advisory Council.  Pedro holds an Undergraduate degree from Universidade Catolica (Lisbon) and an MBA degree from INSEAD and has resided in London for over 14 years. He is married with two children.