Phoebe Barter

Phoebe is a brand and marketing leader with over 20 years’ experience helping well-known companies build strong brands and grow. She is currently Group Brand Director at Aviva, where she looks after advertising, sponsorship, and the company’s 300-year-old archives and art collection.

Before Aviva, Phoebe worked for other leading financial services brands, including eight years at Barclays and ten years at American Express, in senior roles across New York, Sydney, and London. She started her career in an advertising agency, working on global campaigns for Visa and the Rugby World Cup.

Phoebe is a full-time working mum with children in primary and secondary school. She loves talking to young people about topics like work-life balance, building confidence, and persevering through challenges. Her message is simple: no one is perfect, it’s okay not to have all the answers, and we’re all learning every day.

Phoebe’s own journey shows that careers don’t always follow a straight path—she studied architecture and economics before finding her passion in brand leadership. Her number one message for students is: you can do anything if you persevere. Your future is yours to shape.