Your Guide to Creative Arts and Media Careers: Skills, Salaries and Work Experience
- Career blog
- Jul 29
- 9 min read
Updated: 7 days ago
Thinking about a career in the Creative Arts and Media? Whether you’re passionate about design, film, music, writing or digital content, this sector offers incredible opportunities for young people looking to express their creativity and build a fulfilling career.
In this guide, we’ll explore what careers in Creative Arts and Media involve, the skills employers are looking for, typical salaries, and how to get started with work experience and training opportunities through Futures For All.
What Are Creative Arts and Media Careers?
The UK’s creative industries are one of the fastest-growing sectors, employing over two million people and covering everything from film and television to publishing, marketing, and digital design.
If you love expressing ideas visually, telling stories, or bringing concepts to life through technology and design, then a career in Creative Arts and Media could be perfect for you. From traditional art forms to modern multimedia and digital innovation, this field is all about creativity, collaboration, and communication.
Five Industry Fact:
Major Employment Scale: There were around 2.4 million jobs in the creative industries in the UK (July 2023 to June 2024).
Digital Integration: For the same period, the largest sub-sector within creative industries was IT, software, and computer services, accounting for 43% of creative-industry jobs.
Freelance Friendly: 28% of jobs in the creative industries were self-employed roles.
Skill Demand: Research shows that roles in “CreaTech” (creative and tech) are in increasing demand by recruiters.
Government Growth Plan: At the creative industries growth summit, the Government pledged £60million to help expand both roles, and opportunities across the UK.
Key Industries and Career Paths in Creative Arts and Media
The Creative Arts and Media sector covers a wide range of specialisms. Here are some of the most exciting areas to explore:
Film, TV and Radio
Roles include camera operators, sound engineers, editors, producers, and presenters. The UK is home to major film studios and production companies offering apprenticeships and entry-level roles.
Design and Visual Arts
Graphic design, illustration, animation, and product design all fall under this category. Creativity, digital design tools, and a strong portfolio are key to success.
Journalism and Publishing
Writers, editors, and content creators work across print and digital platforms. As media consumption shifts online, skills in digital storytelling, research and SEO are increasingly valuable.
Performing Arts and Music
Actors, musicians, dancers, and stage technicians bring live performance to life. Many professionals combine freelance projects with teaching or creative production roles.
Digital Media and Marketing
This fast-growing area includes social media, video production, web design, and digital advertising. A career in digital media is perfect for creative thinkers who love technology and innovation.
See what the professionals have to say:
Watch more career videos here.
What are the Salary Expectations?
Salaries in the creative sector vary depending on the role, experience, and location. Many creative roles start modestly but can grow quickly with experience, freelancing, or self-employment. Networking and portfolio development often accelerate career progression.
Here’s an overview of typical UK averages as of 2023:
Role | Median annual gross pay (£) | Compared to UK median annual gross pay |
IT, software and computer services | 44,517 | +50% |
Architecture | 38,495 | +30% |
Crafts | 37,993 | +28% |
Film, TV, video, radio and photography | 37,601 | +27% |
Advertising | 36,560 | +23% |
Design and designer fashion | 36,220 | +22% |
Publishing | 34,965 | +18% |
Music, performing and visual arts | 30,739 | +4% |
Museums, galleries and libraries | 27,800 | -6% |
IT, software and computer services | 44,517 | +50% |
If your dream job isn’t listed over check the National Careers Service to gain a deeper insight.
The Skills You’ll Need for Creative Arts and Media Careers
Success in Creative Arts and Media relies on a mix of creativity, communication, and technical ability. Employers also look for adaptability and enthusiasm.
Core Creative Skills
These are the foundation of any creative role. They help you develop original ideas, express them effectively, and collaborate with others to turn concepts into reality.
Visual storytelling and conceptual thinking: The ability to communicate ideas visually or through narrative is at the heart of creative work – whether that’s designing a logo, directing a short film, or choreographing a performance.
Collaboration and communication: Most creative projects are team efforts. You’ll need to share ideas clearly, listen to feedback, and work effectively with others, from clients and performers to editors and producers.
Attention to detail and design principles: Creativity needs structure. Understanding layout, colour theory, typography, composition, and audience perception will make your work professional and polished.
Writing, editing, or performance skills: Many roles – from journalism to content creation – rely on strong written or verbal communication. For performing arts careers, expression, timing, and interpretation are equally vital.
Creative problem-solving: The ability to find innovative solutions under pressure is essential, particularly in fast-paced production or live performance environments.
Technical Skills
Modern creative industries are powered by technology. Whether you’re producing digital content, managing social campaigns, or working behind the scenes in film or theatre, technical confidence can give you a significant edge.
Digital editing tools: Familiarity with software like Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, After Effects, InDesign) or Canva is a must for many creative roles. These tools allow you to create, edit, and refine visual content to professional standards.
Audio and video production: Skills in recording, editing, and mixing sound or video are highly valued in film, radio, and music production. Knowing how to use tools like Pro Tools, Audition, or Final Cut Pro can open up opportunities across media sectors.
Coding and web design: Even basic knowledge of HTML, CSS, or WordPress can help you build online portfolios and digital experiences – useful for designers, animators, and marketers alike.
Understanding of SEO and online media: For roles in marketing, journalism, or content creation, knowing how to make content searchable and engaging online is increasingly important.
Sound, lighting, and stage technology: For live performance and theatre, technical operation skills ensure creative ideas are delivered safely and effectively on stage.
Employability Skills
While creative and technical skills get you noticed, it’s your professional mindset that helps you build a lasting career. Employers in the Creative Arts and Media industry look for individuals who are reliable, proactive, and open to learning.
Teamwork and reliability: Creative projects depend on collaboration – being punctual, organised, and dependable builds trust and reputation.
Problem-solving under pressure: Tight deadlines, quick turnarounds, and last-minute changes are common in creative industries. Being calm and solutions-focused will set you apart.
Time management and organisation: From juggling multiple design briefs to rehearsing for performances, balancing deadlines and priorities is key to success.
Adaptability and resilience: The creative landscape changes rapidly with new tools, trends, and technologies. Professionals who keep learning and evolving will stay in demand.
Initiative and self-motivation: Many creative professionals work freelance or run their own businesses – being able to manage your workload, find new clients, and promote your skills independently is invaluable.
You can learn more about the sectors here.
Work Experience in Creative Arts and Media: A Case Study
Getting young talents Into Film with remote work experience
The UK’s leading charity for film in education, Into Film, worked in close partnership with Futures For All to provide a 3-day remote placement for 48 young people from across the country – where they discovered the depth of employment possibilities in screen careers. As part of the placement, the students applied some of their new skills learning by writing their own film review.
“I really enjoyed hearing how they made it into the industry and all their advice and tips. It really opened my mind and helped me think about my next steps! I also loved the friendly environment which made me want to log on every morning and look forward to the day!” – Student, 16
UK-wide attendance from areas such as Belfast, Manchester, Bedford and London.
97% said that post-placement, they now have a better understanding of what skills and qualities employers are looking for.
93% of students gave their placement a 4 or 5-star rating out of 5.
How to Start a Career in Creative Arts and Media
Starting a career in Creative Arts and Media is exciting – but it can also feel overwhelming because the industry is so diverse. The good news is that there’s no single “right” path. Every creative professional has a unique story, and there are plenty of ways to get started, even with little experience.
Here’s a step-by-step guide to help you take your first confident steps into the industry:
Explore Your Interests
Before you dive in, spend some time discovering which areas of Creative Arts and Media spark your curiosity the most. This sector is huge, covering everything from performance and production to digital marketing and design.
Ask yourself:
What creative activities make me lose track of time?
Do I enjoy collaborating with others, or working independently?
Am I more drawn to artistic expression (like painting or performing) or technical creation (like video editing or web design)?
By experimenting early, you’ll quickly find what you love and where your talents naturally shine.
Build a Portfolio
A portfolio is your creative CV – a place to showcase your talent, versatility, and growth. It’s one of the most important tools you’ll ever create in this industry.
For visual or digital creatives (e.g. designers, illustrators, filmmakers):
Include your best work – 6 to 10 strong, varied pieces that demonstrate your range.
Add context: describe your role, goals, and the skills you used for each project.
Consider using platforms like Behance, Adobe Portfolio, or a personal website (via WordPress, Squarespace, or Wix) to display your work online.
For performing artists (e.g. musicians, actors, dancers):
Record short clips that show your performance ability.
Include rehearsal footage, live events, or professional headshots.
Keep it professional, concise, and easily shareable.
Gain Experience
Work experience is one of the most effective ways to build confidence, contacts, and practical skills. It shows future employers and clients that you’ve worked in real creative environments and understand how the industry operates.
Ways to gain experience:
Placements and internships: Check out Futures For All, Creative Access, and Arts Jobs UK for placements and entry-level roles.
Volunteering: Get involved in local arts festivals, student media, community radio stations, or theatre groups.
Freelance projects: Start small by offering design or editing help to local businesses, charities, or social media pages.
Student projects: Collaborate with peers studying film, fashion, or music – you’ll gain real project experience and build your network simultaneously.
Keep Learning
The Creative Arts and Media sector evolves constantly – new technologies, trends, and techniques appear every year. Staying curious and adaptable will help you stay ahead.
Ways to keep learning:
Take short online courses in digital media, photography, animation, or design through platforms like FutureLearn, LinkedIn Learning, or Skillshare.
Attend workshops or masterclasses offered by local colleges, creative hubs, or industry bodies such as ScreenSkills or Arts Council England.
Read creative industry blogs and magazines like Creative Review, It’s Nice That, or The Drum to stay informed about current trends.
Follow creatives on social media for inspiration – and learn from how they present their work online.
Network and Connect
In Creative Arts and Media, who you know can be just as important as what you know. Networking isn’t about self-promotion – it’s about building genuine connections with people who share your interests and values.
Ways to grow your network:
Attend creative events and festivals: Try local art exhibitions, film screenings, design talks, or theatre productions. Many offer student discounts or free entry.
Join online communities: Platforms like LinkedIn, The Dots, or creative Discord groups are great places to meet like-minded people.
Engage with industry organisations: Look into initiatives like Creative UK, Bectu, or Women in Film and TV UK.
Stay connected with mentors and peers: Keep in touch with tutors, placement supervisors, or other creatives – you never know when an opportunity might arise.
Next Steps
If you’re ready to take your first steps towards a career in Creative Arts and Media, Check out Discover! Creative Careers Month 2025 or explore the work experience opportunities through Futures For All’s Work Experience Finder.
Quick answers to your FAQs
Do I need a university degree to work in Creative Arts and Media?
Not necessarily. While some roles (such as architecture or teaching) require formal qualifications, many creative careers are built through experience, a strong portfolio, and networking rather than degrees.
You can get started through:
College or T Level courses in media, design, or performing arts.
Apprenticeships in creative and digital media.
Work experience placements, volunteering, or freelance projects.
Online learning platforms that teach industry-standard creative tools.
How can I build connections in the creative industry if I don’t know anyone?
Start small – networking doesn’t mean knowing famous people, it means connecting with others who share your interests. Join online creative communities like The Dots or LinkedIn, attend local art or media events, or collaborate with students and emerging creatives on small projects.
Volunteering and internships are also excellent ways to meet people and get your name known in the industry. Be friendly, helpful, and reliable – good impressions often lead to referrals and job opportunities later on.
Does Futures For All offer mentoring?
Futures For All does not offer mentoring.
Anyone under the age of 18 is legally a child in the UK, and safeguarding of any mentoring arrangement must be in place before it commences. The young person's school/college will be able to provide processes to ensure yours and the young persons safety.
Interested in mentoring? Find out more here.
Need access to a library of resources about different sectors? Click here.
Find out more about apprenticeships here.
Discover University pathway here.
This blog is a guide, and careers are constantly changing. Please check the National Careers Service website for the latest information and all the qualifications needed, and the GOV.UK website for more on T-levels. For careers advice in all parts of the UK, visit: National Careers Service (England), nidirect (Northern Ireland), My World of Work (Scotland) and Careers Wales (Wales)
